FIFA

The World Cup may arrive as a global phenomenon, but its staying power in Houston will depend on whether residents can connect with it close to home. Stephanie Coleman’s strategy is built around exactly that challenge.

For most people, the World Cup can feel like a spectacle happening somewhere else. Stephanie Coleman is working to make it personal, practical, and deeply local for Houstonians.

Stephanie Coleman’s public health-focused approach expands the definition of preparedness. As Houston plans for the World Cup, she is making the case that communication, inclusion, and wellbeing belong at the center of the strategy.

A global tournament can generate instant excitement, but local relevance requires more than buzz. Stephanie Coleman’s approach suggests the answer lies in context, connection, and community.