CTA CEO Gary Shapiro emphasizes that constant tariff and trade shifts—whether through reciprocal levies or cross‑border duties—create uncertainty for American companies, particularly startups and small businesses navigating global markets.
“American innovation thrives when trade rules are transparent, markets are open, and businesses can plan confidently,” Shapiro notes. CTA urges policymakers to pursue stability and fairness, ensuring companies can focus on job creation, research, and technology advancement,” rather than reacting to unpredictable policies. Working with trusted partners such as Canada and other economies remains key to sustainable growth.
The Consumer Technology Association (CTA)® continues to champion a forward‑looking, predictable trade agenda that supports innovation, strengthens U.S. competitiveness, and fosters global collaboration.
