The Consumer Technology Association (CTA)® continues its Road to CES 2026 in Seoul, Korea, highlighting the nation’s vital role in shaping the global innovation ecosystem. At a press event held at Josun Palace, CTA executives, including CEO Gary Shapiro and President Kinsey Fabrizio, outlined new insights into Korean partnerships and CTA's latest research on AI adoption and awareness. Joined by Seoul Business Agency (SBA) CEO Hyun‑Woo Kim, Fabrizio discussed how Seoul’s thriving tech ecosystem—from global leaders to startups in Eureka Park—drives collaboration and creativity at CES 2026.
New data revealed that 99% of Korean workers are aware of AI, with the younger workforce (18‑44) at the forefront of adoption, experimenting with generative and agentic AI tools. Korean companies will showcase next‑gen technologies across mobility, health, and immersive entertainment at CES 2026.
