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Tré Magazine and the Fight to Tell Houston’s World Cup Story on Houston’s Terms

As international attention turns toward Houston, Tré Magazine is carving out a local, culturally grounded way to cover the World Cup. Its storytelling signals that the city does not have to rely on outside voices to explain what this moment means.

FIFA Stephanie Coleman

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Tré Exclusives

2 min read

Branding Houston for the World Cup Is Really an Economic Strategy

Stephanie Coleman’s tips on branding Houston for the World Cup point to more than civic pride. They underline how a global sporting event can become a long-term business, tourism, and investment opportunity if the city tells the right story.

FIFA Stephanie Coleman

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Tré Exclusives

2 min read
Stephanie Coleman Is Translating a Global Event Into Local Impact
Stephanie Coleman is preparing houston to welcome the World

Stephanie Coleman Is Translating a Global Event Into Local Impact

The World Cup can feel distant from everyday life—until someone explains why it matters on your block, in your business, or at your community center. Stephanie Coleman’s work is focused on closing that gap for Houstonians.

FIFA Stephanie Coleman

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Tré Exclusives

2 min read
What It Means to Plan a World Cup Through a Public Health Lens
Photo by Vitalii Pavlyshynets / Unsplash Stephanie Coleman is Bringing a Public Health Lens to Houstons

What It Means to Plan a World Cup Through a Public Health Lens

Houston’s World Cup strategy is not just about crowds and commerce. Stephanie Coleman is pushing for a planning model that treats health, safety, communication, and inclusion as essential parts of the host-city playbook.

FIFA Stephanie Coleman

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Tré Exclusives

2 min read
Houston Has a Chance to Make World Cup Planning More Inclusive. Stephanie Coleman Sees How.
Photo by Bruno Nascimento / Unsplash Stephanie Coleman is Brining a Public Health Lense to Houstons WC Strategy

Houston Has a Chance to Make World Cup Planning More Inclusive. Stephanie Coleman Sees How.

The World Cup will test Houston’s capacity to welcome the world at scale. Stephanie Coleman’s public health-centered perspective argues that the city’s best strategy is one built on information, safety, and inclusion from the start.

FIFA Stephanie Coleman

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Tré Exclusives

2 min read

Stephanie Coleman’s Houston Vision Puts People at the Center of Global Ambition

Global leadership can sound abstract, but Stephanie Coleman’s vision for Houston makes it tangible. By bringing culture, health, and communication into alignment, the city’s international aspirations become rooted in everyday human experience.

FIFA Stephanie Coleman

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Tré Exclusives

2 min read
Houston Stadium Loudest House In The World Cup

Houston Stadium Loudest House In The World Cup

Over seventy thousand fans in one building. Houston Stadium is built to shake. Learn how capacity turns into home field noise. #WorldCup2026 #FWC26Houston #WeAreHouston #football @thetremag

FIFA New to Soccer? Start Here

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Tré Exclusives

1 min read
How FIFA’s 2026 Anti-Racism Campaigns Could Learn From Juneteenth
Photo by Vitalii Abakumov / Unsplash From Emancipation Park to NRG: Is Houston Ready to Turn Celebration into Policy?

How FIFA’s 2026 Anti-Racism Campaigns Could Learn From Juneteenth

Juneteenth is a historic reminder that justice delayed can deepen harm rather than soften it. For FIFA, that lesson could help turn 2026’s “No Racism” and “Football Unites the World” campaigns into something more credible and effective.

FIFA Juneteenth

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Tré Exclusives

2 min read

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