Media Days is open exclusively to registered CES media and showcases breaking news across mobility, immersive entertainment, AI, and more. Attendees can access marquee press conferences from leading brands including Bosch, Doosan, Bobcat, Geely, Hisense, Hyundai, LG Electronics, PICO, Sony Honda, and The LEGO Group, with Geely, PICO, and The LEGO Group joining as first-time Media Days participants. Programming features CTA’s Tech Trends to Watch, CES Unveiled Las Vegas, and select livestreamed content via the official CES Schedule. Complimentary media shuttles and CES media rooms help teams file stories and capture content throughout the pre-show.
The Consumer Technology Association (CTA)® has unveiled the official CES® 2026 Media Days lineup, giving journalists, analysts, and creators a head start on the world’s most powerful tech event in Las Vegas. Taking place January 4–5 at Mandalay Bay,
