Stephanie Coleman’s tips on branding Houston for the World Cup arrive with an important reminder: the city’s best pitch is not imitation, but identity. Global audiences do not need a polished fantasy—they need a real sense of what Houston is.
Tré Exclusives
As Houston prepares for the 2026 World Cup, Stephanie Coleman is pushing a bigger idea: a global event should deliver local value. Her focus is on making sure small businesses, artists, and neighborhoods are part of the win—not just spectators to it.
Tré Exclusives
Mega-events often tempt cities into safe, polished messaging that could belong anywhere. Houston has a better option: use this Juneteenth season to build a World Cup welcome rooted in freedom history and real civic identity.
Tré Exclusives
For Stephanie Coleman, the World Cup is more than a sports spectacle or tourism windfall. It is a chance for Houston to prove that smart urban planning includes public health, equitable access, and community-wide preparedness.
Tré Exclusives
FIFA plans to carry “Unite for Peace” and “Unite for Education” across every match of the 2026 tournament. In Houston, that tournament-wide messaging intersects with Juneteenth’s history of delayed freedom, anti-racism, and the need to keep teaching the past.
Tré Exclusives
As FIFA shines on Texas, Houston offers more than a venue. Through Tré magazine’s official event coverage, global audiences can discover a city—and a sport—through stories of history, activism, courage, and community.
Tré Exclusives
