Bio
Mega-events usually arrive wrapped in branding, boosterism, and predictable sports coverage. Tré Magazine’s Houston-focused approach suggests the most valuable World Cup journalism may be the kind that pays attention to people, place, and culture instead.
Tré Exclusives
In Houston, Juneteenth has never been just another festival date. As the World Cup brings lofty social pledges to town, residents are left asking whether the city’s oldest traditions of remembrance will finally be matched by investment.
Tré Exclusives
The answer starts in Houston and reaches all the way to the global stage. Al Edwards’ 1979 legislation made Texas the first state to officially recognize Juneteenth, helping shape how freedom is publicly celebrated today.
Tré Exclusives
The biggest opportunity around FIFA in Houston and across Texas is not limited to ticket sales or tourism. It is the chance to educate new audiences, create lifelong fans, and connect local communities to football’s global history.
Tré Exclusives
Branding a host city requires more than banners and buzz. Stephanie Coleman’s guidance offers a practical framework for how Houston’s leaders, businesses, and institutions can make the most of a global spotlight.
Tré Exclusives
