The World Cup is coming, and nonprofit leaders are right to wonder what it means. From fundraising to partnerships to service planning, here are the questions Houston organizations should be asking now.
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When a city prepares for an event as large as the World Cup, the loudest voices tend to come from business, tourism, and politics. Houston nonprofits should make sure community needs are represented from the beginning—not as an afterthought.
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Why does Houston’s 2026 World Cup schedule matter beyond soccer? Because Houston Stadium’s seven matches will unfold near historic Juneteenth sites that could turn an ordinary sports trip into a uniquely Houston experience.
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The World Cup may arrive as a global phenomenon, but its staying power in Houston will depend on whether residents can connect with it close to home. Stephanie Coleman’s strategy is built around exactly that challenge.
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Missed McDonald’s free drink week in Houston. You can still visit participating locations to try the new crafted sodas and refreshers, including Dirty Dr Pepper and Orange Dream, and find your new favorite drink.
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