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Asfar Paves the Way for a Thriving Tourism Landscape
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Asfar Paves the Way for a Thriving Tourism Landscape

In a bold move to transform Saudi Arabia into a global tourism hub, the newly established Saudi Tourism Investment Company, Asfar, is set to revolutionize the industry. With a strategic focus on developing world-class tourism projects across the Kingdom, Asfar will create vibrant destinations featuring top-tier hospitality, attractions, and culinary experiences. This initiative aligns with Saudi Arabia's Vision 2030, aiming to attract 100 million domestic and international visitors annually. As


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Newcastle United Signs Lloyd Kelly: A Strategic Move for 2024-25
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Newcastle United Signs Lloyd Kelly: A Strategic Move for 2024-25

Newcastle United is making headlines with the signing of Lloyd Kelly, a dynamic defender who will officially join the Magpies on July 1, 2024. At 25, Kelly's arrival from AFC Bournemouth, where he spent five successful years under the guidance of head coach Eddie Howe, marks the club’s first significant move of the summer transfer window. Wearing the number 25 shirt, Kelly is eager to bring his Premier League experience to St. James’ Park. "It's amazing to be coming here," Kelly said, acknowled


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Porsche doubles the size of the model range for the all-electric
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Porsche doubles the size of the model range for the all-electric

While the focus for the rear-wheel-drive Macan was primarily on high efficiency and range, the new Macan 4S will fill the gap between the Macan 4 and the Macan Turbo. Like the models introduced at the start of 2024, the 4S is equipped with the electronically controlled Porsche Traction Management (ePTM) system, which distributes the drive power between the front and rear axles around five times faster than a conventional all-wheel-drive system. Macan: 100 kWh battery and highly efficient power


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Elevating the Game: A New Era for Women's Tennis
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Elevating the Game: A New Era for Women's Tennis

In a momentous stride for women's tennis, the Public Investment Fund (PIF) has entered into a multi-year partnership with the Women's Tennis Association (WTA), marking a historic collaboration aimed at revolutionizing the sport. As part of this landmark deal, PIF will become the first-ever naming partner of the WTA Rankings, the highest official ranking system for women’s professional tennis players. This partnership goes beyond sponsorship—it is a strategic alliance that aims to enhance opport


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Hyundai Transys Sparks Saudi EV Future with Ceer Partnership
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Hyundai Transys Sparks Saudi EV Future with Ceer Partnership

In a bold move that signals a new era for the automotive industry, Hyundai Transys has signed a landmark 10-year contract with Ceer Motors, a cutting-edge battery electric vehicle (BEV) manufacturer based in Saudi Arabia. This US$2.2 billion deal will see Hyundai Transys supply its innovative integrated Electric Drive System (EDS) to Ceer, marking a significant step forward in the Kingdom’s ambitious drive towards electrification. Hyundai Transys, a subsidiary of Hyundai Motor Group, is renowne


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SaberCats Set Sights on 2025: A Journey of Growth, Grit, and Glory
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SaberCats Set Sights on 2025: A Journey of Growth, Grit, and Glory

The SaberCats' 2024 season may have ended sooner than hoped, but the team is charging into the new year with renewed determination and optimism. Despite the heartbreak of an early exit in the Western Conference semifinals, the franchise’s remarkable journey over the past three years has set a solid foundation for what promises to be an exciting future. With a record-setting 14-2 season, the SaberCats have established themselves as formidable contenders in Major League Rugby. This unprecedented


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2024 LIV Golf Houston: Carlos Ortiz Claims Victory in Thrilling Finish
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2024 LIV Golf Houston: Carlos Ortiz Claims Victory in Thrilling Finish

In a nail-biting conclusion to the 2024 LIV Golf Houston tournament, Carlos Ortiz emerged victorious, capturing his first LIV Golf title at the prestigious Golf Club of Houston. Ortiz delivered an impressive final-round 65, clinching a one-shot win over Poland's Adrian Meronk with a total score of 15-under 201. The Houston native, Patrick Reed, and Spain's rising star David Puig finished tied for third, just two strokes behind Ortiz. This win not only marks a significant milestone for Ortiz but


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